Privacy Policy
Upkeep Water Damage Restoration | Layton, Utah
Effective Date: April 6, 2026
Last Updated: April 6, 2026
Upkeep Water Damage Restoration (“we,” “our,” or “us”) operates the website upkeepwaterdamage.xyz. This Privacy Policy explains how we collect, use, and protect your personal information when you use our website or request our services.
1. Information We Collect
Information You Provide Directly
- Name, phone number, and email address submitted through contact or quote request forms
- Property address and description of damage provided when requesting service
- Any messages or notes you include when contacting us
Information Collected Automatically
- IP address, browser type, and device type
- Pages visited, time spent on pages, and referring URLs
- General geographic location (city/region level) derived from IP address
Information from Third Parties
- Review platforms (Google Business Profile) may surface publicly visible reviews you leave
- If you contact us via a third-party directory or lead platform, we may receive the information you provided there
2. How We Use Your Information
We use the information we collect to:
- Respond to your service inquiries and provide water damage restoration services
- Schedule estimates, dispatch technicians, and follow up on completed work
- Process and document insurance-related claims as necessary
- Send you service-related communications (appointment confirmations, follow-up messages)
- Improve our website content, services, and customer experience
- Comply with applicable laws and regulations
We do not use your information to send unsolicited marketing emails or sell leads to third-party advertisers.
3. Information Sharing
We do not sell, rent, or trade your personal information. We may share information only in the following limited circumstances:
- Service Providers: Third-party vendors who assist with website hosting, analytics, or CRM software, under confidentiality agreements
- Insurance Companies: With your knowledge and consent, when assisting with a water damage insurance claim (e.g., Bear River Mutual or other carriers you identify)
- Legal Requirements: When required by law, court order, or governmental authority
- Business Transfer: In connection with a merger, acquisition, or sale of assets, in which case we will notify you of any changes in ownership or control
4. Cookies & Tracking Technologies
Our website may use cookies and similar tracking technologies to improve functionality and analyze traffic. These may include:
- Essential cookies: Required for basic site functionality
- Analytics cookies: Used by tools such as Google Analytics to understand aggregate traffic patterns. This data is anonymized.
You can control cookie preferences through your browser settings. Disabling certain cookies may affect website functionality. We do not use advertising or retargeting cookies.
5. Data Retention
We retain your personal information only as long as necessary to fulfill the purposes described in this policy or as required by law. Customer service records related to completed restoration projects may be retained for up to seven (7) years for warranty, liability, and insurance documentation purposes. Website analytics data is retained per the default retention settings of the analytics platform used (typically 26 months).
6. Your Rights
Depending on your jurisdiction, you may have rights regarding your personal information, including:
- Access: Request a copy of the personal information we hold about you
- Correction: Request correction of inaccurate or incomplete information
- Deletion: Request that we delete your personal information, subject to legal retention requirements
- Opt-Out: Opt out of any marketing communications at any time by contacting us directly
To exercise any of these rights, contact us using the information in Section 10 below. We will respond within 30 days.
California Residents (CCPA): You have the right to know what personal information we collect, the right to delete it, and the right to opt out of its sale. We do not sell personal information.
7. Children’s Privacy
Our website and services are not directed to individuals under the age of 13. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately so we can delete it.
8. Data Security
We implement reasonable administrative and technical safeguards to protect your personal information from unauthorized access, disclosure, or misuse. However, no method of electronic transmission or storage is 100% secure. We encourage you to avoid sharing sensitive financial information (such as full credit card numbers) through website contact forms.
9. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will update the “Last Updated” date at the top of this page. For significant changes, we may provide additional notice on our website. Your continued use of our website after any changes constitutes your acceptance of the updated policy.
10. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Upkeep Water Damage Restoration
2875 N Hill Field Rd #51
Layton, UT 84041
Phone: (385) 250-2863
Website: upkeepwaterdamage.xyz